Brandar Consulting, LLC

Our Partner Team

Randy Malone

Managing Director, MarketWise Consumer Insights, LLC
 
Mr. Malone spent 30 years in the consumer electronics industry working for SBC, AT&T, Lucent, Philips and VTech before forming MarketWise Consumer Insights in 2005. He has held management positions in all marketing disciplines. His last position was Director of Market Intelligence for VTech Communications. In this position, he acted as an internal consultant helping all departments integrate consumer research insights into everyday decisions including product development, marketing messages, product design and customer services. His areas of expertise are in market intelligence, strategic planning, product ideation, brand valuation and segmentation. Mr. Malone holds a degree in Research Psychology from the University of Texas. He is a member of the American Marketing Association, where he has lectured at the annual AMA market research conference and is a past member of the Consumer Electronics Association’s Market Research Executive Committee.
 
Randy started MarketWise with the goal of providing senior management with the knowledge and processes needed to integrate marketing data into their everyday decisions. MarketWise's primary services include market intelligence guidance, new product ideation, segmentation, product line planning, competitive analysis, brand research & strategy development. They specialize in offerring their clients low cost/high value quantitative research, opportunity modeling and development of market intelligence websites. Mr. Malone also has relevant & valuable experience in Brand Equity research with more than half of his research projects over the past few years concentrating on brand values, brand assessment, brand tracking, brand loyalty and brand extension. Most of his clients market under multiple brands including licensing major consumer brands.

John Muldoon
Brand Director, JJM Consulting, LLC- Brand Management Consultant

Mr. Muldoon is currently a Brand and Marketing Consultant at Interbrand, New York. For the past five years he has held the distinguished title of Brand Director and leads teams on the agency's largest accounts. John has substantial experience consulting in the private sector. He has partnered with leading brand consultancies to provide strategic guidance to international corporations like AT&T, Kellog's, Citibank, BearingPoint and State Farm Insurance. John has extensive experience and accomplishments in all areas of branding including positioning, identity, strategy, naming, co-branding, research/measurement and licensing.

Prior to establishing his own consulting business, JJM Consulting, LLC in 2006, John was the Executive Director of Brand Management at AT&T's headquarters in Bedminster, New Jersey. During his 26 years at AT&T, he held key positions in the company's Sales, Marketing and Brand organizations. As a sales executive he managed several large global accounts including Loreal - Lancome, General Foods, and Hoffman La Roche. He later led AT&T's co-marketing and coop advertising programs with leading hospitality brands including Marriott, Hilton, Hyatt, Starwood, and Choice Hotels. As leader of AT&T's Brand Management organization, John was responsible for developing and executing brand strategy, positioning and policies in support of AT&T's global business strategy.

Frank Politano
Senior Trademark Counsel, K&L Gates Law Firm- Attorney

Mr. Politano has over 30 years of trademark and copyright experience, including global expertise in brand licensing. He provides counsel to clients with respect to a variety of trademark, copyright, unfair competition, infringement, dilution, affirmative and defensive litigation, entertainment law, and other intellectual property matters. He also advises clients in licensing, naming and assigning intellectual property, as well as performing due diligence with respect to intellectual property rights involved in merger and acquisition transactions.

Prior to joining K&L Gates, Mr. Politano was in-house trademark and copyright counsel at AT&T, a multinational telecommunications company where he was responsible for its global trademark and copyright portfolio

Strategy & Execution Consulting that Delivers Results

Let us Help Your Brand Reach For the Stars

   mike@brandar.com

  908-735-4115

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