Brandar Consulting, LLC

Recent Work

• Annually Conduct the International Licensing Industry Merchandisers’ Association's Global Market Sizing Study and Licensing Professional Salary & Compensation Study

• Provided Verizon with Brand Licensing Program Expansion Consulting, Brand Selling Presentation Formulation, Category Expansion Brainstorming, Brand Extension Research and Royalty Modeling, License Plan Formulation and Licensing Agency Selection Assistance

• Provided Brand Licensing Program Start-up Consulting, Brand Selling Presentation Formulation and Licensing Agency Selection Assistance to Johnson & Johnson.

• Providing Sunovion Pharmaceuticals Company with Brand Licensing Program Start-up Consulting, Brand Selling Presentation Formulation, Category Expansion Brainstorming, Brand Extension Research and Royalty Modeling, Factor Analysis & License Plan Formulation

• Provided a major Office Supply Retailer with Licenseing Royalty Revenue Modeling for its prospective licensing categories. Once modeling was completed, ran a business success factor analysis to determine and prioritize which licensing categories to target in their licensing plan

• Providing Brand Licensing Program Start-up Consulting and Brand Selling Presentation Formulation to Justin Brands, the parent company of Justin Boots, Tony Lama Boots, Nocona Boots, Chippewa Work Boot & Shoes and Justin Work boots

• Formulated Brand Licensing Strategy & assisted with License Contract Formulation for Shake Awake Products, a manufacturer of retail kitchen timers and thermometer products.

• Surveyed Brand, Product & Reputation Health Measures cross-industry. Recommended 19 different Equity Measures that could be tracked by RelevantNoise's Data Mining capabilities in Social Media sphere. Developed singular "Web Brand Health Measure" for RelevantNoise.

• Assisted IMC Licensing Agency with Brand Extension Permission Research Work for HP

• Assisted Chubb Commercial Insurance Division with ongoing consulting in areas of Branding, Positioning, Brand Architecture and Social Media Marketing.

• Helped Interbrand & AT&T Brand Management develop a new corporate-wide retail packaging system for the new AT&T Brand that leveraged and built upon the old corporate-wide system

• Performed ongoing Business Development, Competitive Analysis, Market Trending, Demand Forecasting & Strategic Planning for Metem Corp. Conduct the Sale Process and Project Lead Metem's execution of its Sale transaction to General Electric in April, 2016

• Conducted 2 Major Brand Extension Research Projects on behalf of Beantstalk's Blueprint Consulting division

• Provided CONSOR Intellectual Asset Management with a Royalty Rate Analysis of the Corporate Brand Licensing arrangements in the Consumer Electronics and Office Supply categories.

Strategy & Execution Consulting that Delivers Results

Let us Help Your Brand Reach For the Stars

   mike@brandar.com

  908-735-4115

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